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Wendy’s Tips & Tidbits

SEM (Paid Search)/Paid Social Specialist

We are looking for an enthusiastic SEM and Paid Social Specialist to join our team of savvy multi-media buyers and planners. This is your opportunity to have a full time job and live in beautiful Lake Tahoe. If you are looking for a fast paced and challenging […]

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Digital Media Planner and Buyer

We are looking for an enthusiastic digital buyer/planner to join our team of savvy multi media buyers and planners. This is your opportunity to live and work in beautiful Lake Tahoe. If you are looking for a fast paced and challenging work environment and enjoy the outdoors, […]

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Thank you to our wonderful clients, friends and family

On Monday December 1st, 1994 EXL Media was born. On December 1st, 2014 EXL Media celebrated it’s 20 years of success with staff, clients, vendors, partners, friends and family. The theme of the party is what has come and gone over the last 20 years while EXL […]

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EXL Media Celebrates 20-Year Anniversary

If you can think back to what was happening in 1994, TIME magazine did a cover story on the “next big thing in technology”—the Internet. That same year, Wendy Hummer launched EXL Media in Lake Tahoe (Incline Village, Nevada). Along with traditional print, broadcast, and out of […]

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Putting It All Together

Putting It All Together: Advertising Channels With the Largest Purchase Influence on Consumers Source: Marketing Charts, Q3 2014 This is a study I recently purchased to determine which media works best across different generations. The full study is available via purchase on marketingcharts.com or you can contact […]

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Google Analytics

The Three Components of Google Analytics 1. Collection: Getting data from your website to Google   Analytics. When someone visits your site they are cookied and the activity is sent to Google Analytics for processing. (There are exceptions) Requires your website manager 2. Configuration: Setting up and configuring […]

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Mobile and Tablet Paid Search Stats

December, 2012 With new technology such as smartphones and tablets, consumers can be interacting with your paid search campaign on the go, from virtually anywhere. Below are a few statistics regarding paid search use on mobile phones and tablets. Mobile phones generated 11% of all US paid […]

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Improving Web Site Conversions for Hotels

Wendy recently spoke at the 2013 Catalina Island Annual Marketing Retreat. The attached presentation covered website conversions: definitions, benchmarks and ways to improve conversion specific to hotels. Website Conversion Overview Note this link goes to a Power Point Presentation which may not be compatible with all browsers.

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Ages Apart, But Similar Shoppers

I found this research from Radius Global Market Research fairly informational. Millennials are the kids of Boomers so it makes sense. The Genxers are the in between generation (33-48) and apparently are not as similar to these two generations. Some key takeaways: They are both increasing spending […]

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