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The Team

EXL Media is a team of qualified planning and placement professionals with years of combined industry experience in digital, broadcast, print and out of home media.

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Wendy Hummer
CEO, Founder

Wendy started out as a broadcast buyer at McCann Erikson in San Francisco. For four years she purchased broadcast media for accounts such as Wells Fargo, Safeway, PG&E, Coca Cola and Columbia Pictures. Wendy is not only an expert in buying all media types; she is also the company strategist and analytics expert. She has spoken at several conferences including CalTIA Conference and IAAPA.  She is a connoisseur of outdoor advertising on the west coast, and is passionate about creating a well-rounded integrated media mix for every single client.

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Lisa Baggio
Broadcast & Print Specialist
Years at EXL Media: 18

Prior to coming to EXL Media, Lisa worked in Los Angeles at NW Ayer, Bozell and Zenith Media as a broadcast buyer and account supervisor. She has worked on accounts such as Burger King, Chrysler, American Airlines, Lexus and Toyota. Although Lisa is an expert broadcast buyer, she is well versed in all types of traditional media planning and buying. Lisa proactively manages the details and multiple responsibilities for her accounts, which clients, staff and vendors appreciate.

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Jackie McKay
Broadcast & Digital Specialist
Years at EXL Media: 11

Jackie worked in Cleveland, OH at Wyse Advertising and Griswold as a broadcast buyer and media manager prior to joining EXL Media in 2006.  She worked on accounts such as Marathon Ashland Petroleum, Champion Spark Plugs, OXY Face Wash, Applebee’s, Royal Appliance, Wendy’s and Papa John’s.  Jackie is an expert at traditional and digital broadcast buying. In addition she has great strength in planning and purchasing all types of media including digital. Ever detailed and organized, Jackie is a whiz at sports media buying and is very savvy when it comes to professional and collegiate sports programming.

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Marlo Patterson
Traditional & Digital Specialist
Years at EXL Media: 13

Prior to coming to EXL Media, Marlo was a broadcast buyer in Los Angeles at McCann Erickson and JWT. There, she gained amazing experience working on accounts such as GM, Ford and Safeway. She is an expert broadcast buyer, but also has the knowledge it takes to handle digital media for most of her accounts. Marlo’s calm, cool and collected personality enables her to effectively communicate between clients, media vendors and creative shops for the benefit of all.

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Kathy Stempin
Print & Digital Specialist
Years at EXL Media: 18

Kathy’s strengths lie in business-to-business media planning and buying for the technology, legal and financial industries. She also carries experience in consumer destination marketing for resorts and hotel/condo real estate. A top negotiator, she is skilled not only in securing the lowest rate, but also in securing added value and integrated media placements for our clients. She takes planning and placement services to a level beyond most media buyers.

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Jennifer Martinez
Digital Specialist
Years at EXL Media: 10

Jennifer has over 12 years of well-rounded experience on both the agency & client sides. Prior to coming to EXL Media, she worked at Smith and Jones Advertising and Caesars Tahoe. She was a speaker at the IAAPA Conference and is a member of the San Diego Ad Club.  Jennifer approaches her work enthusiastically and proactively. She actively investigates and test new digital media initiatives. She identifies and allocates different types of digital buys to the appropriate stage in the attribution funnel.  Jennifer works with client website vendors to ensure conversion tracking is set up optimally.

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Susanna Bunker
Digital Specialist
Years at EXL Media: 13

Susanna is a digital media specialist with extensive experience in paid search, paid social, programmatic, native, mobile and  email marketing and paid search. Susanna is a staunch negotiator and consistently tracks her buys to ensure they deliver as ordered. A true asset to the team, her dedicated attention to detail goes above and beyond average.

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Kami Tersini
Search & Social Digital Specialist
Years at EXL Media: New!

Kami is the newest and a welcome addition to the EXL Media team of media professionals. As a California Polytechnic University graduate, she fell in love with all things marketing. Upon graduation, she moved to Los Angeles to work for an advertising agency, where she gained experience in the digital advertising space. Following her dream to live and work in Lake Tahoe and her passion for digital marketing, she joined EXL Media as a paid search and social digital specialist.

 

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Sarah Morris
New Business & Special Projects Coordinator
Years at EXL Media: 10

Prior to EXL Media, Sarah worked locally at the Incline Village General Improvement District in event management. Sarah manages EXL Media’s branding, sales and presentation tools. In addition, Sarah works with the bigger account teams to help facilitate special projects and complete major campaign launches. She has a comprehensive understanding of all mediums and company media buying tools and software, which makes her a welcome asset to any account team.

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Aera Neumann
Office Manager
Years at EXL Media: 20

Aera has been with EXL Media since 1996 and is in charge of AR/AP, HR, collections and billing. Aera is the engineer behind EXL Media ensuring the company operates efficiently and economically.