A Full-Service Media Agency to Chart Your Course

Today’s media planning and buying requires expertise and a media agnostic approach to understand and stay on top of trends, tools and technologies. EXL Media has decades of experience in planning, negotiating, tracking, analyzing and adjusting campaigns through all media channels, including digital, broadcast, out-of-home, and print. We’re passionate about helping create effective campaigns by leveraging industry data and tools, and providing timely performance measurements that keep you in control of your budget, timelines and deliverables.

EXPERIENCED MEDIA STRATEGISTS

EXL Media specializes in helping both companies and agencies leverage the ongoing convergence of media channels, going against the current to continuously negotiate fair pricing, wider reach and more precise targeting. When you choose EXL Media, you get:

Dedicated media experts who are passionate about getting you the best return on every advertising dollar spent.

Resources to better orchestrate, coordinate and measure advertising, marketing and communications campaigns.

Access to support and specialists for creative, branding, web design, SEO, research, creative, PR and other services through our partnerships with trusted boutique third-party agencies and consultants.

MEET THE CREW

Experience runs deep at EXL Media. Our digital visionaries, broadcast scholars, out-of-home connoisseurs have the experience and knowledge to make your campaigns effective. And our vision keeps us pushing innovation that masters the waves of media change. Our crew works closely with client and agency partners by using specialized tools and data to orchestrate, coordinate, and measure results-driven campaigns.

What Moves Me

I thrive on dancing to live music, and preparing great meals with fresh produce and robust spices. Plus, biking, swimming, kayaking and skiing in the great outdoors at Lake Tahoe.
Wendy Hummer

Founder and Owner, Out-of-Home Specialist

 

Industry Trends I'm Watching

I’m entrenched in the out-of-home industry and how it’s proactively adapted to the evolving world of media. The planning and buying platform is more robust than ever, allowing us to select inventory targeted to specific audiences, and then retarget them with mobile platforms while accurately measuring advertising impact.

 

wendy@exlmedia.com |   775.832.0202 ext. 101  | 

What Moves Me

Living in the Lake Tahoe area. I’m so grateful for being able to enjoy this beautiful year-round playground with activities like skiing, hiking and paddle boarding.
Susanna Bunker

Digital Media Strategist

Year Started: 2004

Industry Trends I'm Watching

AI and voice search technologies are evolving into greater potential for reaching the right target audiences with the right messages at the right time. And with even more information accessible through these digital programs, we can continue our focus on delivering results using a data driven approach.

What Moves Me

Time with family and friends, weekends at the lake, and listening to live music. I love football (both NFL and College) and managing my fantasy football team!
Jackie McKay

Digital, Outdoor and Broadcast Media Strategist

Year Started: 2006

Industry Trends I'm Watching

How OTT/CTV changes the broadcast industry, and specifically the impact it has on cable television from a buying standpoint as well as consumer cost. I am also interested in how Netflix-type formats, with entire seasons released at once and consumers “binge-watching,” will impact networks and how they evolve their own advertising options.

What Moves Me

I love being anywhere with my kids, making memories with them is the highlight of my every day. We love camping, spending time at the park or outside, and SHOPPING!
Nicole houle

Digital Media Strategist

Year Started: 2024

Industry Trends I'm Watching

I’m keeping an eye on some exciting marketing trends. From the surge in personalized customer experiences to the popularity of video content, and the expanding role of AI in marketing automation, there’s a lot happening in the industry.


What Moves Me

In both my personal and professional life I enjoy setting goals, then developing strategies and plans to meet them. Problem solving is a passion, even after 30 years in the industry, I love that no two days are ever the same.
Lisa Baggio

Broadcast Media Strategist

Year Started: 1999

Industry Trends I'm Watching

I’ve watched broadcast media evolve over three decades, and the more recent evolution from linear to digital audio and video is exciting for me. Because I’m results oriented, the ability to leverage both scheduled and on-demand media provides more resources in my media planning toolbox.


What Moves Me

Developing lasting friendships with clients, business partners, and my co-workers. And weekend getaways with my daughter to enjoy some “girls’ time.”
Marlo Patterson

Broadcast Media Strategist

Year Started: 1999

Industry Trends I'm Watching

The expansion of broadcast into scheduled and on-demand has opened up so many more options for fine-tuning campaigns and maximizing advertising dollars. I especially like how television and radio campaigns are now inclusive of the digital space, using SVOD and OTT services to broaden the reach of each campaign.

 

What Moves Me

Making memories with my family and friends! I love exploring the world, meeting new people, and learning about others. It’s what makes life so much fun!
Jaylene Tobin

Jr. Digital Media Buyer

Year Started: 2022

Industry Trends I'm Watching

I am excited to see where the future of AI technology takes digital media. I think this will create endless opportunities for the marketing industry while reaching the desired audience for clients. I am also curious on how different streaming platforms will change with this technology as well.

 

What Moves Me

I love being active and enjoying the outdoors, especially while snowboarding, skateboarding and jogging. For winding down, I turn to audio books and podcasts, and the guilty pleasure of occasional TV binge watching.
Aera Neumann

Officer Manager

Year Started: 1996

Industry Trends I'm Watching

Opportunities to reach the right audiences are constantly expanding and evolving in social media platforms, and mediums such as podcasts with their growing listener base are also showing greater potential in reaching niche audiences. At the same time, out-of-home advertising continues to be a strong medium, especially when strategically placed within a solid media plan. 

aera@exlmedia.com  |  775.832.0202 ext. 107  |  LinkedIn

Equity, Diversity and Inclusion

EXL Media is a Certified Woman-Owned Business. As a member of the Women’s Business Enterprise National Council (WBENC), we are among the nation’s companies dedicated to creating an environment of opportunity for women-owned businesses. WBENC is also an approved third-party certifier for the SBA’s Women-Owned Small Business (WOSB) Federal Contracting Program.

At EXL we support each other and our clients equally through collaboration and knowledge sharing.  We value working with people from diverse backgrounds, respecting their individuality and ability to help us foster growth through inspiration and education.  And we’re always looking for innovative ways to improve the lives of all through messages and communication channels that align with the unique needs of each audience.

Caring. EXL Media Style.

We encourage our staff to direct company charitable donations, making sure each dollar goes to causes our entire team is passionate about. We care about our community and donate our money where it matters, investing in the community and causes we love.

Charities our staff has chosen to donate to in the past 5 years include: 

AMERICAN THYROID ASSOCIATION

ANIMAL ARK

BIG BROTHERS/BIG SISTERS OF NORTH LAKE TAHOE

BOYS & GIRLS CLUB OF NORTH LAKE TAHOE

BRIDGIT DAVIS MEMORIAL FUND

FOOD BANK OF NORTHERN NEVADA

JOE ZUICKES MEMORIAL FUND

MENTAL HEALTH AMERICA

NATIONAL MS SOCIETY

NORTH VALLEY COMMUNITY FOUNDATION (PARADISE FIRE)

RENOWN HEALTH – COVID 19 HEALTHCARE WORKERS GREATEST NEEDS FUND

SIERRA AVALANCHE CENTER

tahoe truckee community foundation fire relief

THE TREVOR PROJECT

WYLIE ANIMAL RESCUE FUND/TAHOE VISTA ANIMAL SHELTER

“Their project management is top-notch. They’re agile because they have a small team. I don’t have to wait a long time to get an answer or resolution. When I ask to initiate a new project, they’re right on it. My main contact is extremely responsive and always has an answer; which is astonishing to me given how quickly the digital marketing world changes. I couldn’t do my work effectively without their good communication and edgy advice. I completely trust my decision to work with them.”

Candiece milford

Managing Director of Marketing, Rhoda Goldman Plaza

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