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Media Buying: Get the right media buy for your budget

As a media buying agency, EXL Media’s objective is to identify, select and purchase the right media that will successfully deliver your message to your target market at the lowest cost per thousand reach.

A successful media buy can be measured via awareness, ad recall, web visits, ROI or conversion. Using our media buying research tools, we pinpoint the media most likely to reach your target and evaluate and select each potential media buy based on the following factors:

  • Ability to support the brand and follow the creative direction
  • Audience composition market index and vertical reach against the target market
  • Cost efficiency
  • Related editorial or content
  • Added value and premium placements
  • Proven results