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“We really trust the EXL team to provide us with guidance and support for placing ads in all media. They have worked on our television buys for many years and have always been able to place our ads where they are most effective at the best possible price." Phil Doss |
TelevisionAs with radio, television buys are purchased against a “cost per point” for your demographic target using Nielsen ratings. When selecting dayparts and programs, we take into consideration historical performance, seasonal viewing habits and quantitative and qualitative research. This allows us to select a targeted and efficient schedule. |
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