 |
"Due to EXL Media’s negotiation skills and willingness to research new media and opportunities, we received over $100,000 in added value against our paid media dollars. Considering the competitive nature of the ski and golf industries in Lake Tahoe, we are happy to have such a strong and trust worthy partner who passes on the savings to their customer." Milena Regos |
Research and MarketsEXL Media subscribes to both qualitative and quantitative research.
We purchase broadcast utilizing Aribitron and Neilsen rating service.
We subscribe to Smartplus media planning/buying software.
We utilize market specific research for every market we are active in. In some cases we subscribe to several research studies per market.
When EXL Media enters a new market, we ensure we have the research tools necessary to properly evaluate and buy the market effectively.
Research Resources Primary Active Markets
|
|
