|
"Due to EXL Media’s negotiation
skills and willingness to research new media
and opportunities,
we received over
$100,000 in added
value against our paid media dollars. Considering the competitive
nature of the ski and golf industries in Lake Tahoe, we are happy
to have such a strong and trust worthy partner who passes on
the savings to their customer."
Milena Regos
Marketing Director
Diamond Peak Ski
Resort |
how we deliver:
research & markets | internet | outdoor | print | radio | television | promotions
Research and Markets
EXL Media subscribes to both qualitative and quantitative research.
We purchase broadcast utilizing Aribitron and Neilsen rating service.
We subscribe to Smartplus media planning/buying software.
We utilize market specific research for every market we are active in. In some cases we subscribe to several research studies per market.
When EXL Media enters a new market, we ensure we have the research tools necessary to properly evaluate and buy the market effectively.
Research Resources
MRI
Arbitron
Media Frame Work
Media Audit
Nielsen
Scarborough
Primary Active Markets
San Francisco Bay Area
San Diego
Reno /Tahoe
Los Angeles
Las Vegas
Sacramento
|